The most interesting aspect of the book to me was that names were named, both as positive and negative examples of drifting from an initially clear purpose. Compassion International, World Vision, the YMCA, Harvard, Yale and InterVarsity are all organizations to learn from, on varying ends of the drifting scale.
"You can't assume that a mission will take care of itself," stated Dr. Gene Habecker, President at Taylor University. "It will atrophy if you don't aggressively manage it in an ongoing way and continually reaffirm and integrate it into everything that you do over and over and over again. Mission management is never over. It's never done."
Mission Drift, page 51
Staying true to where God calls you requires that your mission statement have clarity and vision and an awareness that we are so prone to wander. This book was helpful to me from a variety of angles: charity, church, business involvement and even as a mom.
Disclaimer: Bethany House provided this book to me for free in exchange for an honest review.